Our Story

What is SUB2r?

We started as a software company developing new high-density 3D imaging technology. Half of that challenge required a camera that gave us access to every aspect of the imaging process right down to the moment the data leaves the pixels. No camera in existence had that ability, so we built one. We labored over every aspect of its construction, refining its components, and developing brand new image processing algorithms. We developed a new approach to the traditional imaging pipeline which had been unchanged since Kodak introduced it in 1975. We broke the code on image processing and created a camera that could stream 4k 60fps, processing over 1.5 billion calculations per second, and still fit in the palm of your hand.

Over the course of this journey, we realized that our camera could address a need in the market. The need for an affordable camera that produced broadcast-quality streaming video with virtually zero latency, in stunning quality. Whether you are an aspiring pro gamer looking to broadcast your best plays or a professional working from home, our camera will deliver the highest quality at the best price.

Our Mission

"SUB2r solves problems through the application of technology. Always striving to break conventions and redefine "normal." We never accept the status quo and continuously push the boundaries of what is possible in digital imaging." - Richard Neumann

SUB2r began in the world of 3D imaging, developing state-of-the-art imaging technology. One of the biggest challenges we faced early on was that there simply was not a camera on the market that gave us the ultimate level of control over the video itself. We needed to be able to access the image the moment data left the pixel. No camera like that existed. So we built it ourselves. Through the development of our proprietary algorithms, firmware, and hardware, we set out to create a camera that could take advantage of all of these amazing advances.

Our current flagship camera does just that, unlocking the potential of your video. We built this camera for the Streamers, Video Content Creators, Broadcasters, Makers, Artists, Innovators, and anyone who has a desire to push the boundaries of digital imaging.